In today’s increasingly ageing society, it can be all too easy to overlook the important role that the older generation continue to play in our lives. These are the people who looked after us and cared for us during our childhoods; isn’t it time we repaid the favour and supported them as they grow older in turn?
Across the world, many millions of older adults face the effects of ageing alone, struggling to fend for themselves on a daily basis. Although there are support networks in place to help the elderly close to home in our own communities, there are many older people across the world who simply do not have this luxury.
In some of the poorest countries in the world, the older generation have no choice but to face poverty and isolation alone, not to mention the threat of illness and frailty brought on by age. These vulnerable people desperately need support, yet due to the devastating effects of poverty, this is often not possible. Many elderly people struggle to access even the most basic essentials, including nutritious, nourishing food, warm clothing and suitable shelter.
With both global life expectancy and poverty levels continuing to rise, it’s imperative that we act now to overcome the burdens that our elderly are facing.
We are committed to supporting every member of society, from the youngest to the oldest. Our elderly have dedicated their lives to raising and supporting us, as their children and grandchildren, so it is the perfect time to give back and support them in their own hour of need.
The older generation have shaped the world that we live in today, providing us with principles to live by as well as a continuing education – not just in terms of the basics like reading, writing and number skills, but also through teaching us right from wrong, the importance of kindness, generosity and Sadaqah, and introducing us to Islam and our faith.
When you take the time to stop and consider just how much the elders in your life have done for you, there should be no question about whether or not you will now support them in turn. This stage in life should be for relaxing, spending time with family and enjoying life – not struggling to survive.
This winter, join together with us as we work to support the elderly and provide them with necessities such as nutritious food, shelter, healthcare, and travel expenses. Just £14 a month can make a real difference to an older person’s life, so help us reach out to as many people as possible today.